www.eddreistadt.com

My education here at BrandwarePR has been a lot of fun.

I'm learning, as expected, that some marketing principles are universal. In a briefing on how best to use blogs, the emphasis was on being conversational.

Back when I was running direct response TV for Williamsburg, Virginia, I learned the importance of YOU. Speaking in the second person makes things personal. Speaking in the third person turns your company, your product, your brand into an IT. And who cares about an it...

My new association continues to be great.

More as it happens.

-Ed