Promotional Programs
Ed Dreistadt & Company identifies and develops strategic marketing alliances. We develop integrated promotional programs which include leveraged media buys, mutual social media campaigns, reciprocal web-based promotion, loyalty programs, employee benefits, hospitality and retail presence.
Branding
Uniting communities around a branded experience is a specialty here. Williamsburg, Virginia; Cabarrus County, North Carolina; Oakland Country Michigan have all worked with EdCo on organizing, branding and selling what their communities have to offer. We offer experience in developing your brand and communicating it via public relations, promotions, long form media and online opportunities as well as traditional media.
Sponsorship Development
Traditional media is in a time of transition as consumers both get more control over the messages they receive and obtain their information in new and different ways. The old "topspin" media, specifically retail presence through promotions and attraction sponsorships have moved up the ladder in terms of importance because you can't use your TiVo to zip past a sign at a theme park or a message projected on Stone Mountain prior to the Lasershow. We can help you package, price and sell exposure to the guests you host at your attraction or event.
Distribution
The traditional definition of marketing is price, product, promotion and distribution. Distribution is usually overlooked by most agencies. For example, if a beverage company can get an ice bucket display with their drinks in it at the front of a convenience store, sales will go up by around 60%. By being creative, it's possible to come up with distribution models that your category hasn't traditionally used. Doing things like selling event tickets at auto parts stores or attraction tickets through grocery is not only possible but very effective if you know how to do it correctly.
If you would like more information on what Ed Dreistadt & Company can do for you, please feel free to get in touch.
