Cooperative Marketing
Ed Dreistadt & Company identifies and develops strategic marketing alliances designed to leverage the strengths of each partner involved to the benefit of the entire group. Experience in this area includes everything from packaged goods to organizing municipalities around branded tourism experiences.
Sponsorship Development
Traditional media is in a time of transition as consumers both get more control over the messages they receive and obtain their information in new and different ways. The old "topspin" media, specifically retail presence through promotions and attraction sponsorships have moved up the ladder in terms of importance because you can't use your TiVo to zip past a sign at a theme park or a message on a trayliner. We can help you package, price and sell your ability to reach people via place-based marketing efforts.
Distribution
The traditional definition of marketing is price, product, promotion and distribution. Distribution is usually overlooked by most agencies. For example, if a beverage company can get an ice bucket display with their drinks in it at the front of a convenience store, sales will go up by around 60%. By being creative, it's possible to come up with distribution models that your category hasn't traditionally used. Doing things like selling event tickets at auto parts stores or attraction tickets through grocery is not only possible but very effective if you know how to do it correctly.
Branding
Uniting communities around a branded experience is a specialty here. Williamsburg, Virginia; Cabarrus County, North Carolina; Oakland Country Michigan have all worked with me on organizing, branding and selling what their communities have to offer. We offer experience in developing your brand and communicating it via public relations, promotions, long form media and online opportunities as well as traditional media.
If you would like more information on what Ed Dreistadt & Company can do for you, please feel free to get in touch.
-Ed
